For decades, the “default” screen for storytelling was horizontal: the TV, the cinema, the laptop. But today, that frame is quietly being replaced by something much smaller, faster, and more personal: the smartphone held vertically. This shift has given rise to a new entertainment format – microdramas. Microdramas are short,

The hiring market is quietly changing, and I don’t think enough companies fully realize what’s happening yet. From working closely with hiring teams and candidates across multiple industries, I’ve noticed that the shift isn’t simply “AI vs AI”, where both candidates and companies use AI throughout the hiring process. It’s

Recruiting students for early-career programs is often treated like a simplified version of hiring. In reality, it’s a completely different challenge. When we reopened Similarweb’s Business Analyst Student Program, we weren’t just trying to “hire juniors.” We were building a long-term early-talent pipeline  while competing for some of the strongest analytical students