The Rise of Microdramas: How Vertical Storytelling Is Rewriting Entertainment

For decades, the “default” screen for storytelling was horizontal: the TV, the cinema, the laptop. But today, that frame is quietly being replaced by something much smaller, faster, and more personal: the smartphone held vertically. This shift has given rise to a new entertainment format – microdramas. Microdramas are short, […]

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How We Attracted High-Quality Students to Similarweb’s Business Analyst Program

Recruiting students for early-career programs is often treated like a simplified version of hiring. In reality, it’s a completely different challenge. When we reopened Similarweb’s Business Analyst Student Program, we weren’t just trying to “hire juniors.” We were building a long-term early-talent pipeline  while competing for some of the strongest analytical students […]

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