former InspHire Head of HR Services, former Talent Acquisition Specialist at Playtika Danielle Reshef
Crafting a compelling job description is crucial to attracting the most qualified candidates for any role. It serves as an initial marketing tool to showcase your company and the job opportunities you have to offer.
With over 12 years of experience in recruitment and talent acquisition in the high-tech sector in Israel, Danielle provided valuable perspectives on the evolving landscape of job descriptions.
- Transitioning from Lengthy Narratives to Engaging Insights
Gone are the days of endless paragraphs detailing the company’s history and an exhaustive list of requirements and responsibilities. Today’s job seekers are looking for quick, engaging, and informative job descriptions that provide insight into not just the role but the company culture and growth potential.
- Use New Formats: Videos, Podcasts, Memes
The first step in the transformation process involves ditching the wordy paragraphs in favor of a more streamlined format. Instead of reading pages of text, candidates can now tune into podcasts featuring employees talking about their roles, experiences, and the company’s atmosphere. For instance, companies like Sisense are pioneering a “Where We See You” segment, offering a glimpse of the journey in the first 30, 60, and 90 days.
- Short and Sweet Job Descriptions
Attention spans are dwindling, so brevity is the new virtue. Job descriptions should be broken down into easy-to-read sections, like a “Day in the Life” snapshot that describes the candidate’s daily routine from morning coffee to post-work activities.
- Prioritizing Key Responsibilities for Clarity and Focus
When it comes to responsibilities, keep it to a maximum of three key points that encapsulate the most crucial aspects of the role. This ensures that candidates focus on what truly matters.
- Requirements: Quality Over Quantity
Listing a laundry list of skills is outdated. Focus on the top five hard skills that are non-negotiable for the role. Skip the vague soft skills like “communication” or “leadership,” as these don’t offer meaningful insights into the position.
- Cultivating Company Culture in Descriptions
Showcasing the company’s vibe is crucial. Incorporate short videos that provide a glimpse into a typical day in the office. Whether it’s a tech startup or an entertainment company, the tone of the job description should reflect the company’s identity. Inject humor, jokes, and informal language to resonate with potential candidates.
- Speaking the Language of Job Seekers
Job descriptions should feel like a conversation, not a formal document. Hiring managers are encouraged to freestyle and write in a way that their future colleagues will understand. Real-life anecdotes and relatable language go a long way in building a connection.
- Putting the Employee First
Highlight the candidate’s journey, emphasizing not just the company’s needs, but also what’s in it for the candidate. How will this role help them grow? What exciting projects await them?
- Consistent format for all job descriptions in the company
To streamline the process, create a template for hiring managers that includes a brief introduction and key points. This way, every job description maintains a consistent structure while allowing managers to infuse their own flair. After filling in the details, a final polish should be done to ensure alignment with the company’s tone of voice.
- Job Descriptions as Brand Ambassadors
Remember, job descriptions are an integral part of the employer brand. They act as the initial interaction candidates have with the company. In the era of transparency and authenticity, portraying the company accurately is crucial.
- The Unicorn’s Farewell
Finally, say goodbye to buzzwords like “ninjas” and “unicorns. Modern job descriptions don’t need gimmicky titles. Instead, they should exude enthusiasm and provide a genuine sense of what the company and role are all abo
In conclusion, writing job descriptions in 2024 requires a departure from the old ways and an embrace of innovation. A well-crafted job description can pique the interest of top talent, providing them with a window into not only a position but a potential career home. So, let’s say goodbye to the mundane and usher in a new era of engaging, informative, and exciting job descriptions.
💡 InspHire is a 360° HR company taking a unique approach of specializing in building and improving HR processes and recruiting for global internet companies. Our approach and industry experience equipped us with deep knowledge and understanding in the world you work in. We cover every aspect of HR services that your company needs, from direct hire placements to trainings, employer branding, and welfare programs.
